← Back to Copywriting

Piedmont Health

Recruitment campaigns and patient-facing concept work for one of the Southeast's largest healthcare systems.

Recruitment / Out-of-Home

Piedmont billboard featuring two healthcare workers with the headline 'We are proud to be Piedmont. Real change lives here.'
Piedmont billboard featuring two healthcare workers with the headline 'Mentorship is everywhere. That's what makes Piedmont so special.'

PAH Maternity — Online Video Concepts

A two-concept deck for Piedmont Athens Regional's maternity service line. Concept one focused on what Piedmont offers mothers-to-be; concept two on what pregnant women are actually feeling. Storyboards, copy, and animation direction below.

Open PDF in new tab ↗